You might be wondering why I would ever consider writing about such a staid product like socks. Walk around any school yard these days and you’ll quickly realize that the days of the basic white tube socks are gone. As a father of two 9 year olds, we are seeing first-hand the craze of the …
This week’s Wall Street Journal has run a great series on the decline of Japan’s consumer electronic brands like Sony, Toshiba, Sharp, etc. While the electronics industry is extremely competitive with frequently changing technology, no one would have predicted 10 -15 years ago that Sony would be surpassed by it’s Korean competitor, Samsung. For those …
Touring the Outdoor Retailer trade show last week, I was struck again by how much of the industry is littered with small, enthusiast run companies that are just copying others. Stand up paddle boards (SUP) were the most egregious example of a bunch of lemmings (WEBSTER’S DEFINITION: A MEMBER OF ANY LARGE GROUP FOLLOWING AN UNTHINKING …
The outdoor and athletic industry bi-annual trade show, Outdoor Retailer, begins this week in Salt Lake City. Similar to many other consumer branded shows that have seen the lines blur across multiple sectors, OR is no exception. With athletic, sportswear, travel and foods brands all showing the latest and greatest product offerings, it’s a mecca …
With the London 2012 Olympics underway, there has been much written about NBC’s multi-channel strategy to show events live over the internet while still keeping the most popular events on tape delay for it’s prime time show. With the advent of social media, NBC realized that the days of keeping the results quiet until hours after they …
Everest Consulting, a new, vibrant management consulting company focused on advising consumer lifestyle companies, has launched its website, www.everestconsultingcompany.com. Stay tuned for additional information on key topics facing consumer brands, the latest in the industries and selective thoughts on strategy, branding and management.