A while back, I posted an article deriding the lack of creativity and “sameness” in the outdoor industry. After having spent the past week in the US and Europe visiting Outdoor Retailer and ISPO in Munich, I’m saddened to report that the Land of Lemings has not changed and even worse, there are more brands …
You might be wondering why I would ever consider writing about such a staid product like socks. Walk around any school yard these days and you’ll quickly realize that the days of the basic white tube socks are gone. As a father of two 9 year olds, we are seeing first-hand the craze of the …
Touring the Outdoor Retailer trade show last week, I was struck again by how much of the industry is littered with small, enthusiast run companies that are just copying others. Stand up paddle boards (SUP) were the most egregious example of a bunch of lemmings (WEBSTER’S DEFINITION: A MEMBER OF ANY LARGE GROUP FOLLOWING AN UNTHINKING …