With the London 2012 Olympics underway, there has been much written about NBC’s multi-channel strategy to show events live over the internet while still keeping the most popular events on tape delay for it’s prime time show. With the advent of social media, NBC realized that the days of keeping the results quiet until hours after they had happened were fruitless. Yet, it still needs to protect its multi-billion investment and use the marquee events like gymnastics and swimming to get people to watch TV. Thus, that’s why the Men’s gymnastics final didn’t start until 9PM and why Michael Phelps hadn’t swum the 200 Fly when I turned it off at 11PM PDT, only 18 hours after he had actually competed the race. Is this just one more reason to move to Canada and watch CTV’s coverage live?