Retailers are scrambling to figure out how to survive as e-commerce and the global pandemic have upended their traditional business model. Can they reinvent themselves or will they go the way of so many past industries no longer with us? Retailers across the United States are facing mass extinction as a fallout from the Covid-19 …
Touring the Outdoor Retailer trade show last week, I was struck again by how much of the industry is littered with small, enthusiast run companies that are just copying others. Stand up paddle boards (SUP) were the most egregious example of a bunch of lemmings (WEBSTER’S DEFINITION: A MEMBER OF ANY LARGE GROUP FOLLOWING AN UNTHINKING …
The outdoor and athletic industry bi-annual trade show, Outdoor Retailer, begins this week in Salt Lake City. Similar to many other consumer branded shows that have seen the lines blur across multiple sectors, OR is no exception. With athletic, sportswear, travel and foods brands all showing the latest and greatest product offerings, it’s a mecca …