The outdoor and athletic industry bi-annual trade show, Outdoor Retailer, begins this week in Salt Lake City. Similar to many other consumer branded shows that have seen the lines blur across multiple sectors, OR is no exception. With athletic, sportswear, travel and foods brands all showing the latest and greatest product offerings, it’s a mecca …
With the London 2012 Olympics underway, there has been much written about NBC’s multi-channel strategy to show events live over the internet while still keeping the most popular events on tape delay for it’s prime time show. With the advent of social media, NBC realized that the days of keeping the results quiet until hours after they …
Everest Consulting, a new, vibrant management consulting company focused on advising consumer lifestyle companies, has launched its website, www.everestconsultingcompany.com. Stay tuned for additional information on key topics facing consumer brands, the latest in the industries and selective thoughts on strategy, branding and management.