A while back, I posted an article deriding the lack of creativity and “sameness” in the outdoor industry. After having spent the past week in the US and Europe visiting Outdoor Retailer and ISPO in Munich, I’m saddened to report that the Land of Lemings has not changed and even worse, there are more brands …
On February 1st, 2012, I launched Everest Consulting with the simple idea of providing actionable and thought provoking growth strategy consulting advice to consumer brands. The growth and momentum of the business has been remarkable. Clearly, there are many companies, successful and unsuccessful, that need in help in clarifying their brand position, prioritizing key initiatives …