The outdoor and athletic industry bi-annual trade show, Outdoor Retailer, begins this week in Salt Lake City. Similar to many other consumer branded shows that have seen the lines blur across multiple sectors, OR is no exception. With athletic, sportswear, travel and foods brands all showing the latest and greatest product offerings, it’s a mecca for most gear heads.
What’s got the message boards really buzzing however? Show organizers say they are going to crack down on any drinking before 5PM each day. Glad to see that while the industry has grown and matured, the attendees have shown what they care most about….Free Beer!